Storycraft. The power and gift of strategic storytelling.
People understand information, data, instructions and details. In fact, many of us feel we're up to our eyeballs in them. But what moves us, and what we remember – are stories.
Nearly every day, we're faced with moments (opportunities) in which to experience authentic communication. Some of these moments are pivotal, some ordinary. Yet often, in this rushed, bullet-pointed, multi-tasking world, those moments go by unclaimed. How do we make the most of those opportunities and begin to make real and memorable connections?
One of the most important ways is through story. Stories help us build trust, communicate on a deeper level, create influence, be understood and remembered.
Join Susan Stoen, principal of CQ Communications (The Clarity Quotient) in this hour-and-a-half session to gain insights into why storytelling works and explore the benefits of practicing this medium. Experience some inspirational stories. Hear how others tell their stories. And begin to tell your own.
What you'll learn:
- What makes storytelling so powerful
- The elements to include to ensure your story is effective
- The difference between ordinary stories and strategic stories
- Which other communication trait is just as important as storytelling
- Tips for being an effective storyteller
In this interactive session, you'll not only hear examples of great stories, you'll begin practicing your own.
(Contact us for more information and to check availability)
It's clear: a high Clarity Quotient means more business.
Can Do Attitude!
I wonder if you realize how much your "can do" attitude affects your client loyalty and retention. Crafting messages is a very personal thing— and you're off-the-charts personal! That, the clarity you bring, and the results you help us create, is why we enjoy the CQ experience so much.